Why all strategic initiatives need change management

Major projects are 7x more likely* to achieve their objectives with effective change management.

When investing in new technologies, tools or strategic service improvement projects, it is essential to focus on employee needs throughout the process. People's sentiment, readiness, need for communication, need for support, need for direction, need for flexibility and understanding are pivotal to nurture through major changes.

Research around the world consistently proves that with effective change management, employees will experience lower levels of stress, higher levels of productivity, smoother transitions to new ways of working, and changes that actually stick over time.

70% of digital transformations fail to achieve their goals because the human side of change is neglected. (McKinsey research)

Strategic planning often fails at the implementation stage due to poor communications, capability gaps not managed, and goals not adequately understood. (Business Process Management Journal)

Change resistance is mong the 5 most frequently selected challenges when executing digital transformation. (Forrester Business and Technology Services Survey 2022)

Change management is fundamental for strategic initiatives for many reasons, including:

Higher adoption rates through a clear 'what's in it for me' and deep engagement throughout. Lower resistance through dedicated stakeholder listening and collaboration. Increase capability to change with change education and internal partnerships. Reduce productivity dips with sustainment models and knowledge transfer that works. Better designs due to user-centered frameworks that guide decisions from the start. Confidence in the process through guided leadership support and project team development.

*PROSCI international research

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